Axel Markets
LAUNCH PRICING · LOCKED FOR LIFE IF YOU JOIN NOW

Priced for Indian retail.

Free forever to try. ₹999/mo for the full desk. Less than one week of F&O brokerage for most traders, replaces an entire research subscription.

Free

Try Axel — no card.

₹0
forever
  • 3 lifetime deep research briefs (Opus 4.6)
  • 3 chat messages / day (Gemini 2.5 Flash)
  • Live NSE / BSE market data + news tape
  • 30+ free market tools (scanner, VIX, valuation, insider tape…)
  • Watchlists + alerts
  • Option chain viewer (NIFTY / BANKNIFTY / FINNIFTY)
  • FY26 ITR helper + STCG/LTCG tax estimator
MOST POPULAR

Pro

For serious retail investors.

₹999₹1,999
per month · launch price
  • Unlimited deep research briefs (Opus 4.6)
  • Unlimited chat on Sonnet 4.6 (200 / hour burst cap)
  • PDF export on every brief
  • Monte Carlo projections + scenario modelling
  • Portfolio concentration + tax-harvest audits
  • Proactive alerts (IV spikes, earnings, OI unusual)
  • Priority email support

Trader

For active F&O + multi-broker.

₹2,999₹4,999
per month · launch price
  • Everything in Pro
  • Opus 4.6 on every chat (not just briefs)
  • 500 chats / hour burst cap
  • Options strategy workbench (hedged structures)
  • Multi-broker CSV aggregation across accounts
  • Custom skill builder + private prompts
  • API access (beta) for your own scripts
DPDP-compliant

Your data lives in Mumbai (ap-south-1). Export or delete it in one click.

SEBI-friendly framing

Research + information tool. Every output cited. Full AI audit trail.

Cancel anytime

One-click via Razorpay customer portal. No lock-in. No fees.

Frequently asked

+Why does a Free plan exist — what's the catch?

Free is a genuine product tier: 3 deep research briefs (lifetime, Opus-class), 3 daily chats (on Haiku 4.5), and all 30+ market tools. The catch for us is infra cost — Haiku lets us offer free chat sustainably. If you want Sonnet or Opus on every query, Pro / Trader starts at ₹999.

+Is this SEBI-registered investment advice?

No. We're a research + information tool, explicitly not a SEBI-registered Investment Adviser or Research Analyst. Every output is positioned as research — you make every decision. Full disclosure: /legal/disclosures.

+Do you connect to my Zerodha / Upstox account?

We deliberately don't broker-OAuth. SEBI + depository rules make real-time holdings redistribution regulatory quicksand. You upload your holdings CSV (download from your broker dashboard). We auto-detect Zerodha, Upstox, Groww, Angel One formats.

+Which LLM powers this?

Routed via Vercel AI Gateway. Free chat runs on Google Gemini 2.5 Flash (Sonnet-class reasoning at a fraction of the cost — lets us keep Free genuinely free). Pro unlocks Anthropic Claude Sonnet 4.6. Trader gets Opus 4.6 on every chat. Every free user still gets 3 lifetime Opus-grade research briefs. We log prompts + outputs for your audit trail (DPDP-compliant, deletable on request).

+Can I cancel anytime?

Yes. One click in the Razorpay customer portal. No cancellation fees. Prorated refund never — you keep access until the end of the billing period.

+Why the Indian-markets-only focus?

Global AI research assistant Axels (Kimpton, Perplexity, ChatGPT) all struggle with Indian tickers, NSE / BSE filings, FII/DII flows, and FY26 tax math. 9.6 million Indian F&O traders + 20 crore retail demat accounts deserve a research desk that's native, not adapted.

Payments via Razorpay (UPI · cards · net banking). NRI users: Stripe. GST additional. This is a research tool — not investment advice. Markets are risky; do your own due diligence.